What ecommerce sale periods can businesses cash in before December?Business, Clients, GOGO Business
As many cities are experiencing second and third waves of Covid-19 cases, online shopping and ecommerce will still be king for the last three months of 2020. As small businesses evolve their physical presence to digital stores, here are the important ecommerce sale periods ahead! Take note of the marketing campaigns dates in October and November to cash in additional earnings before the Christmas season arrives.
October 10th Sale:
Protect against Covid-19 with specialised cleaners, organic and customized household needs
Selling customized hand sanitizers, designer face masks, specialised laundry needs and cleaning disinfectants? Most Singaporeans usually replenish their important household stocks during major ecommerce sale dates like 10.10. Throw in free small sample packs to encourage customers to try out your other products.
October 31st Halloween:
Chance for home bakers and boutique baristas to sell
Halloween is a time where young and old enjoy “Trick or Treat”, with more focus on treats at home for 2020. If you are a home baker or speciality beverage seller, time to introduce Halloween products such as customized cakes, cookies, candies (and even Pumpkin Coffee Cold Brew!) for the festive season. It is also essential to have same day delivery service to ensure that your products will always taste fresh especially with ecommerce sales.
November 11th Singles’ Day:
Home pampering products to encourage self-care
With more time spent working from home, most people (single or not) are conscious of creating more “me-time” to pamper themselves at home after work. If you are a retailer of self-pampering products such as facial masks, home spa bundles, essential oils, you could be in for a selling opportunity to consumers who are looking to spend more time on self-care and to relax.
November 27th Black Friday:
Getting baking and cookware for the year-end
Are you a seller of cooking equipment such as cookware and baking utensils? This is the month where homemakers purchase or upgrade their cooking equipment to get ready for the year-end celebrations. As most families will choose to celebrate Christmas at home this year, given the gathering restrictions in most cities, cooking equipment will definitely be in demand.
November 30th Cyber Monday:
Working-from-home is here to stay
A day where brands of digital gadgets and gaming equipment get the bulk of their sales from clearing outstanding stocks or pushing for Christmas gift ideas. You can still cash in on the action, even if you are a small to medium sized distributor on Shopify, Shopee, Lazada or an individual seller on Carousell. Work-from-home digital equipment and accessories such as monitors, noise-cancelling headphones, cables, HDMI/USB adapters and hubs are still in demand as employees will need to continue to work-from-home till the first quarter of 2021. Encourage more sales by giving greater discounts for more items purchased per order.
Instead of having customers wait a few days before they can receive their online purchases, throwing in offer bundles and sales packages which include same day delivery, would definitely help to increase the attractiveness of your products and overall sales for any ecommerce business.
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